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Educational therapy and tutoring for kids elementary to high school.
Crayons, brain activity, idea-based imagery, lightbulb, jump ball pit, engagement.
Inspired by a box of crayons and the jump balls pits of our youth, the logo features interior "balls of inspiration" that represents a bubbling brain of activity. The lightbulb design represents creativity and new ideas, the key to learning. The bottom half is made up of two lowercase "t's", facing each other as teacher and student would.
A Style Guide was created allowing the client to few all assets in a single file and helping them better understand the best practices and uses of each logo variation, fonts, and color options.